What Builders Can Request
Real work. Fast turnaround. Built into their live platform.
Builders can request virtually any marketing, CRM, or website task through TMS. Below are common examples — all delivered within the builder's own brand and market context, built on the Ritz‑Craft platform.
Marketing Campaigns & Assets
The materials that actually drive buyers to take action — built fast, deployed directly.
- Seasonal and promotional email campaigns
- New home launch announcements and event promotions
- Drip sequences and automated email nurture flows
- Landing pages for specific product lines, events, or markets
- Facebook, Instagram, and Google ad creative and copy
- Social content kits (caption templates, image direction, posting schedules)
- Print collateral — brochures, flyers, direct mail — designed to brand standards
- Co‑op advertising materials formatted for manufacturer guidelines
CRM Enhancements
A CRM that actually reflects how the builder sells — and works automatically in the background.
- New lead fields, pipeline stages, and contact categorizations
- Automated follow‑up sequences triggered by lead actions or time elapsed
- Task and reminder workflows for sales teams
- Lead source tracking and attribution setup
- Reporting dashboards showing pipeline health, conversion rates, and campaign performance
- Integration between web forms and CRM records
Website Improvements
A website that grows with the builder’s business — not a static file they’re afraid to touch.
- New pages: plan galleries, community pages, testimonial sections, FAQ pages
- Updated floor plan listings with specs, photos, and calls to action
- New web forms — contact, quote request, community interest registration
- Search engine optimization improvements — page titles, meta descriptions, local keyword targeting, structured data
- Conversion optimizations — call-to-action placement, lead form redesigns, page layout improvements
- Mobile experience improvements
- Blog content and local market articles for ongoing SEO
Every request is delivered in the builder's brand voice, for their specific markets and products. Nothing generic. Nothing they have to customize themselves.