A stronger network. A new revenue line. Minimal new overhead.

Builders Who Are More Competitive Stay Loyal

Builder retention is one of the highest-leverage activities in the manufactured housing business. When a builder has a professional, actively-managed marketing and CRM operation — built on Ritz‑Craft’s platform, branded with Ritz‑Craft’s DNA — they’re meaningfully harder to poach. TMS gives approved builders something no competing manufacturer currently offers: a real, functional marketing department, on demand, already configured for their business.

Consistent Brand. Consistent Experience. Across the Entire Network.

One of the persistent challenges in a distributed builder network is brand consistency. When each builder manages their own website and marketing independently, the customer experience varies wildly. TMS solves this structurally — every builder’s site, CRM, and campaigns are built on a common foundation, reviewed and maintained by a team that understands Ritz‑Craft’s standards. Ritz‑Craft gains visibility and influence over how the brand shows up in every market, without needing to manage it manually.

New Recurring Revenue — Tied to Builder Success

TMS creates a recurring revenue stream for Ritz‑Craft that scales with the network. This isn’t a vendor relationship. It’s an owned revenue line, structured so that Ritz‑Craft benefits as builders grow and close more homes.

• Monthly platform and support fees per enrolled builder
• A per-home sold component that aligns Ritz‑Craft’s upside with actual builder sales performance
• Project fees for larger custom initiatives

Better Data on What’s Actually Working

TMS gives Ritz‑Craft visibility into what campaigns are running, what’s converting, and where leads are coming from — across the entire network. When a campaign works in one market, that intelligence can be applied network-wide. When a builder’s pipeline goes quiet, there’s data to see it before it becomes a retention problem.

Customer Data Stays with Ritz‑Craft — Not Scattered Across the Network

When builders manage their own marketing tools, their customer data lives in systems Ritz‑Craft can’t see or access. With TMS, every lead, every conversion, and every customer interaction flows through a platform Ritz‑Craft owns. Builders still have full use of their data — and they’re free to use a separate CRM of their own if they prefer — but the marketing intelligence and customer data always resides within Ritz‑Craft’s infrastructure. If a builder leaves the network, the data stays. If a market shifts, Ritz‑Craft has the information to respond. This isn’t just an operational advantage — it’s a strategic asset that compounds over time.

MoJo Active Handles the Work

Ritz‑Craft doesn’t need a new internal marketing operations team to run TMS. MoJo Active handles request intake, scoping, implementation, communication, and documentation. Ritz‑Craft’s role is strategic: approving platform direction, setting content standards, and reviewing the aggregate data that TMS surfaces. The lift is minimal. The leverage is significant.