A stronger network. A new revenue line. Minimal new overhead.

Builders Who Are More Competitive Stay Loyal

Builder retention is one of the highest-leverage activities in the manufactured housing business. When a builder has a professional, actively-managed marketing and CRM operation — built on Ritz‑Craft’s platform, branded with Ritz‑Craft’s DNA — they’re meaningfully harder to poach. TMS gives approved builders something no competing manufacturer currently offers: a real, functional marketing department, on demand, already configured for their business.

Consistent Brand. Consistent Experience. Across the Entire Network.

One of the persistent challenges in a distributed builder network is brand consistency. When each builder manages their own website and marketing independently, the customer experience varies wildly. TMS solves this structurally — every builder’s site, CRM, and campaigns are built on a common foundation, reviewed and maintained by a team that understands Ritz‑Craft’s standards. Ritz‑Craft gains visibility and influence over how the brand shows up in every market, without needing to manage it manually.

New Recurring Revenue — Tied to Builder Success

TMS creates a recurring revenue stream for Ritz‑Craft that scales with the network. This isn’t a vendor relationship. It’s an owned revenue line, structured so that Ritz‑Craft benefits as builders grow and close more homes.

• Monthly platform and support fees per enrolled builder
• A per-home sold component that aligns Ritz‑Craft’s upside with actual builder sales performance
• Project fees for larger custom initiatives

Better Data on What’s Actually Working

TMS gives Ritz‑Craft visibility into what campaigns are running, what’s converting, and where leads are coming from — across the entire network. When a campaign works in one market, that intelligence can be applied network-wide. When a builder’s pipeline goes quiet, there’s data to see it before it becomes a retention problem.

MoJo Active Handles the Work

Ritz‑Craft doesn’t need a new internal marketing operations team to run TMS. MoJo Active handles request intake, scoping, implementation, communication, and documentation. Ritz‑Craft’s role is strategic: approving platform direction, setting content standards, and reviewing the aggregate data that TMS surfaces. The lift is minimal. The leverage is significant.