How It Works
Simple for builders. Scalable for Ritz‑Craft.
From request to deployment in five straightforward steps — no agencies, no long timelines, no confusion.
Every Builder Gets Their Own TMS Instance
When a builder joins TMS, they receive a fully configured website, lightweight CRM, and marketing platform — built on the Ritz‑Craft shared core, but customized for them: their logo, their markets, their product offerings, their lead workflows. It’s not a template they manage themselves. It’s a live, operational stack managed on their behalf.
MoJo Active Guides What Happens Next
Most builders don’t know what they need — and that’s expected. They’re home builders, not marketers. MoJo Active acts as the strategic guide: educating builders on what’s possible, recommending what will actually move the needle, and translating business goals into marketing action. Builders can submit requests anytime through a simple chat interface, but they don’t have to figure it out alone.
“We want to sell more homes this spring.” — MoJo Active turns that into a targeted email campaign, landing page, and ad strategy.
“Our leads seem to go cold.” — MoJo Active reviews the pipeline and builds an automated follow‑up sequence.
“We just added three new models.” — MoJo Active updates the plan gallery, creates launch content, and sets up tracking.
Every builder also receives quarterly business review (QBR) calls as part of the base program — a structured check‑in where MoJo Active reviews performance, recommends next steps, and ensures nothing falls through the cracks.
AI Helps Refine. Our Team Confirms.
AI helps structure and draft an initial response to the request — catching missing context, surfacing relevant existing assets, and accelerating the scoping process. A MoJo Active team member reviews it, confirms scope and timing with the builder, and gets to work.
This isn’t AI replacing judgment. It’s AI accelerating the team — so builders get faster responses and our team spends time building, not back-and-forth.
Delivered in 3 Business Days (for Standard Requests)
For the large majority of requests — campaigns, CRM automations, new landing pages, content updates, SEO improvements — delivery happens within three business days of scope confirmation. Changes go live in the builder’s actual website and CRM, not a staging environment they never see.
It Goes Live. Documented. Done.
Every change is deployed directly into the builder’s live stack and documented — either inline in the platform or accessible through the TMS knowledge base. Builders always know what was done, why, and how to use it.
Standard vs. Custom — What's the Difference?
Standard requests are well-defined, fit within existing platform capabilities, and don't require custom development.
Think: email campaigns, landing pages using existing templates, CRM workflow additions, form changes, plan page updates.
Custom or special projects involve more complexity — a ground-up microsite, a deep integration with a third-party tool, a major structural redesign.
These are scoped separately with a fixed project fee and a timeline that reflects the work involved.
Both types have a clear answer within one business day of submission.