For Ritz‑Craft Sales Team
Your quick-reference guide to introducing TMS.
Everything you need to explain TMS to a builder in a conversation, answer their questions on the spot, and get them interested enough to take the next step.
At a Glance
TMS in 30 seconds
What it is
A subscription marketing, lightweight CRM, and website service for approved Ritz‑Craft builders
Who delivers it
MoJo Active — managed on behalf of Ritz‑Craft
How builders use it
Chat interface — describe what they need in plain language, or get guidance from MoJo Active on what to do next
Turnaround
Most standard requests delivered in 3 business days
Cost to builder
Flat monthly fee — no hourly billing, no surprise invoices
What’s included
Website, lightweight CRM, email campaigns, landing pages, automations, SEO, ad creative, print collateral, and more
Why Marketing Matters
The 5 things that actually sell homes for builders
When a builder asks “what would you even do for me?” — these are the five areas that drive real results. TMS covers all of them.
Pushing buyers through the journey — from lead to sold home
Most builders capture leads but don't have a system to move them forward. TMS builds automated nurture sequences that keep the builder in front of buyers at every stage — inquiry, follow-up, appointment, decision. No leads falling through the cracks. No manual chasing.
Email marketing that actually gets opened and drives action
Email is still the highest-ROI channel in marketing — when it's done right. TMS builds and sends targeted email campaigns: new model announcements, seasonal promotions, open house invitations, and automated drip sequences that keep leads warm without the builder lifting a finger.
SMS marketing — meeting buyers where they actually are
Text messages have a 98% open rate. TMS can set up SMS campaigns for appointment reminders, event invitations, new listing alerts, and time-sensitive promotions. Short, direct, and impossible to ignore — especially for buyers who never check email.
SEO & AEO content — being found when buyers search
When someone searches “new homes in [county]” or asks an AI assistant about builders in their area, the builder's site needs to show up. TMS handles search engine optimization (SEO) and AI engine optimization (AEO) — local keyword targeting, structured data, blog content, and market-specific pages that build organic visibility over time.
Paid ads that target the right buyers in the right markets
Facebook, Instagram, and Google ads put the builder in front of people actively looking for homes in their service area. TMS creates the ad creative, copy, and landing pages — and can manage campaign targeting so the builder's ad budget is spent on the right audience, not wasted on broad reach.
Most builders aren't doing any of these consistently. TMS does all five — and the builder doesn't need to manage any of it. That's the pitch in one sentence.
Conversation Guide
How to introduce TMS to a builder
You don't need a formal pitch. Pick the opener that fits the conversation and let the builder's reaction guide you.
“We have something new that gives you a real marketing team — without hiring one.”
Most builders know they should be doing more marketing but don’t have the time, staff, or expertise. TMS solves that. It’s not a tool they have to learn — it’s a service that does the work for them.
“You don’t even have to know what to ask for. That’s part of the service.”
Builders often don’t know what they need. MoJo Active proactively educates and guides them — through the chat interface and through quarterly business review calls that are built into every subscription.
“It’s a flat monthly fee. Use it as much as you want — no meter running.”
The old hourly model made builders hesitate on every request. The subscription removes that friction. Email campaigns, landing pages, CRM updates, website changes — all included. No per-request billing.
“You get your own website, your own CRM, your own campaigns — all branded to you.”
Everything is customized for the builder’s brand, markets, and product mix. It’s not a cookie-cutter template. But it’s built on a shared Ritz‑Craft platform, so they benefit from network-wide improvements automatically.
“No other manufacturer offers this. It’s exclusive to Ritz‑Craft builders.”
This is a genuine differentiator in the conversation. No competing manufacturer gives their builders an on-demand marketing department. It’s a concrete reason to build with Ritz‑Craft.
You don't need to sell the whole program in one conversation. The goal is to get them curious enough to say “tell me more” or “show me what it looks like.” From there, MoJo Active can run a demo and handle the details.
Handling Objections
What builders will say — and how to respond
These are the most common reactions you'll hear. Tap any question to see a suggested response.
That’s great — TMS isn’t asking them to fire anyone. It works alongside what they already have, or it can replace piecemeal vendor relationships with a single, integrated operation. The website, lightweight CRM, and marketing all talk to each other, which is the part that’s hard to replicate with separate tools. And if they have a CRM they prefer, they can keep using it — the data still flows through Ritz‑Craft’s platform.
That’s exactly the point. They don’t have to do the marketing. MoJo Active does it for them. The builder’s only job is to say what they want — or just show up for the quarterly review call and let MoJo Active recommend what to do next. Most requests take less than a minute to submit.
It’s a flat monthly fee that covers the website, lightweight CRM, and ongoing marketing work. There’s no hourly billing and no surprise invoices. Specific pricing is discussed during onboarding, but the model is designed so the builder gets more value the more they use it — and there’s no penalty for using it a lot.
A lot of builders feel that way. That’s actually where TMS is strongest — it’s built for builders who don’t want to become marketers. MoJo Active handles the strategy, the execution, and the technology. The builder just needs to care about selling homes, and TMS supports that.
There’s a minimum engagement period to make sure the platform is properly configured and the builder sees real value. But if a builder exits, they keep their data — contacts, lead history, custom content. The goal is to be genuinely valuable, not to trap anyone.
The old model billed by the hour, which made every request feel like it cost money. Most builders used it for about $500 a year — roughly 3 hours of work total. The new model is completely different: flat fee, unlimited standard requests, proactive guidance from MoJo Active, and a quarterly review to make sure things are actually moving. It’s not the same program.
They don’t need to be. The interface is a chat window — the same way they’d text a colleague. There’s no software to learn, no dashboard to figure out, no ticketing system. They type what they want and the team handles the rest.
Yes. Direct them to the TMS site or offer to schedule a walkthrough with the MoJo Active team. A short demo shows the platform, the chat interface, and examples of what other builders have done with it.
Wix was a solid starting point and it served the network well. The new platform goes further — the website, lightweight CRM, and marketing tools are all integrated, so leads captured on the site automatically flow into follow-up sequences. Builders also get access to the on-demand marketing team and network-wide improvements, neither of which Wix supports. The transition is handled by MoJo Active, so the builder doesn’t have to manage the switch themselves.
Email campaigns, landing pages, website updates, CRM automations, ad creative, print materials, SEO work, social content kits — basically anything marketing-related. And if they’re not sure where to start, MoJo Active will recommend what will have the biggest impact based on their market and pipeline.
Next Steps
Getting a builder from interested to enrolled
Mention it in conversation
Use one of the openers above. You don't need to explain the whole program — just plant the seed.
Share this site or schedule a demo
Send them the link or connect them with MoJo Active for a 15-minute walkthrough. The demo sells itself.
MoJo Active takes it from there
Once a builder is interested, MoJo Active handles onboarding, platform setup, and the first quarterly business review. You stay in the loop but don't carry the implementation.