Current TMS vs. New TMS
Same name. Fundamentally different model.
The current Total Marketing Solution gave Ritz‑Craft builders a starting point. The new TMS gives them an ongoing marketing operation — and gives Ritz‑Craft a scalable revenue line.
The Problem
The current model charges builders for every request. So they stop requesting.
The current TMS bills builders at $175 per hour (cost to Ritz‑Craft from MoJo Active: $150/hour). In theory, this gives builders access to professional marketing support whenever they need it.
In practice, most builders spend roughly $500 per year. That's roughly 3 hours of work — total — across an entire year.
The reason isn't that builders don't need marketing help. It's that the hourly model creates a psychological barrier: every request feels like it costs money, so builders default to doing nothing. They skip the email campaign. They don't update their site. They let leads go cold in a CRM they barely use.
The result: Ritz‑Craft has a marketing program that most builders underutilize, a revenue line that barely registers, and a missed opportunity to differentiate the network.
Side-by-Side Comparison
How the current TMS and the new TMS differ across every dimension that matters.
| Current TMS | New TMS | |
|---|---|---|
| Service Model | Time & materials. Builders call or email when they need something. Work is billed at $175/hour to the builder. | Always-on subscription. Builders submit requests through a chat interface anytime. Standard requests are included in the monthly fee — no per-hour billing. |
| Pricing to Builders | $175/hour billed by Ritz‑Craft (cost from MoJo Active: $150/hour). Builders pay only when they use the service. Most spend roughly $500/year. | Flat monthly platform + support fee. Per-home sold component aligned to builder success. No hourly billing. Predictable cost, predictable output. |
| Website Platform | Wix. Each builder pays ~$30/month directly to Wix. Templates are customized per builder but limited to Wix’s capabilities and ecosystem. | Purpose-built platform on a modern stack (Next.js, integrated lightweight CRM). Shared Ritz‑Craft core with per-builder customization. Hosting, maintenance, and upgrades included in the fee. |
| Lightweight CRM | Basic lead management built into the current platform. Manual entry, lead capture from ritz-craft.com and builder sites, calendar reminders. | Lightweight CRM with automations, nurture sequences, pipeline dashboards, lead scoring, and custom workflows — all configurable per builder via request. |
| Marketing Campaigns | Email templates and pre-supplied content (e.g., Plan of the Month). Builders can request custom work at $175/hour. | On-demand campaigns — email sequences, landing pages, social kits, print collateral, ad creative — requested in plain language and delivered within 3 business days. Included in the subscription. |
| Turnaround Time | Variable. Depends on MoJo Active availability and builder willingness to approve billable hours. | Most standard requests delivered within 3 business days of scope confirmation. Clear SLA. |
| Builder Effort | Builders need to know what to ask for, write a brief, and approve hourly estimates before work starts. | Builders don't need to know what to ask for. MoJo Active educates and guides them — translating business goals into marketing action. Quarterly business reviews keep every builder on track. |
| Revenue Model for Ritz‑Craft | Pass-through margin on hourly billing ($25/hour spread). Revenue is small and unpredictable because utilization is low. | Recurring subscription revenue per builder + per-home sold upside. Scales with the network. Predictable and growing. |
| Platform Evolution | Each builder’s site is independent. Improvements to one site don’t benefit others. No shared learning. | Shared core platform. When one builder’s idea works, it can be promoted network-wide. Every builder benefits from the network getting smarter. |
The Economics
The math doesn't work at $500 per builder per year.
Current Revenue Picture
At $500/year per builder and a $25/hour margin, TMS generates minimal revenue for Ritz‑Craft — far less than it costs to administer. The Wix hosting at ~$30/month per builder is paid directly by the builder to Wix, so Ritz‑Craft sees none of that spend.
More importantly, the low utilization means builders aren't getting value from the program. A marketing solution that builders don't use isn't a differentiator — it's a line item they'll eventually question.
New TMS Revenue Picture
The new model replaces unpredictable hourly billing with a subscription that builders pay monthly — regardless of whether they submit zero requests or twenty. That creates a predictable, recurring base.
On top of that, a per-home sold component ties Ritz‑Craft's upside directly to builder success. When the marketing actually works — and it will, because builders will actually use it — Ritz‑Craft participates in the result.
Utilization
Removing the meter changes everything.
No More “Is This Worth $175?”
When every request triggers a cost calculation, builders self-censor. They skip the campaign, delay the update, ignore the lead. A flat subscription eliminates that friction entirely. If a builder thinks of something, they ask. Done.
Chat, Not Contracts
The current model requires builders to initiate a formal request, understand what they're asking for, and approve an estimate. The new model lets them type a sentence in a chat window. The barrier to entry drops from “write a brief” to “describe what you want.”
3 Days, Not “We’ll Get Back to You”
A clear, fast turnaround changes the psychology. Builders know that if they ask on Monday, they'll have something live by Thursday. That reliability builds a habit of engagement that the current model has never created.
Trade-offs
What changes for Ritz‑Craft — and what doesn't.
What Goes Away
- The $25/hour pass-through margin (negligible at current utilization)
- Wix as the website platform (replaced by a modern, integrated stack)
- Per-request billing to builders (replaced by subscription)
- Builders managing their own Wix payments
What Ritz‑Craft Gains
- Predictable, recurring subscription revenue per enrolled builder
- Revenue upside tied to homes sold — not hours billed
- A builder retention tool that no competitor can replicate
- Network-wide data on what marketing actually drives sales
- Consistent brand experience across every builder site
- A platform that gets smarter with every builder interaction
- Minimal internal staffing — MoJo Active runs delivery
Platform
Wix was the right call. The landscape has changed.
Ritz‑Craft made a reasonable, pragmatic decision when it encouraged the builder network to standardize on Wix. At the time, it checked every box: fast to deploy, low cost, easy for builders to understand, and good enough for a basic web presence. That decision gave the network a common starting point — which was the right move.
What's changed isn't the decision. It's the environment. AI has fundamentally shifted what's possible in marketing technology — and what buyers expect from the builders they're considering. The tools available today didn't exist when Wix was selected. A purpose-built platform with an integrated lightweight CRM, AI-assisted delivery, and network-wide intelligence wasn't a realistic option then. It is now.
This isn't about admitting Wix was wrong. It's about recognizing that the next phase of TMS requires capabilities Wix was never designed to provide — and that waiting will only make the transition harder as the network grows.
The transition doesn't have to be abrupt. New builders can onboard directly to the new platform. Existing builders can be migrated in phases, with MoJo Active handling the work. The goal is a clean handoff — not a disruption.
Where Wix hits its ceiling
No Integrated Lightweight CRM
The website and CRM are separate systems. Leads captured on the site have to be manually connected to follow-up workflows. That gap loses leads.
No Shared Core
Each builder's Wix site is a standalone instance. There's no way to push an improvement to one site across the network. Every improvement is a one-off.
Limited Customization
Wix templates constrain what's possible. As builders need more — better landing pages, interactive tools, advanced forms — the platform becomes the bottleneck.
No Network Intelligence
Ritz‑Craft can't see what's working across the builder network. There's no aggregate view of which campaigns convert, which sites perform, or where leads come from.
The new TMS replaces Wix with a purpose-built platform — modern, integrated, and designed from the ground up for a multi-builder network. Hosting, maintenance, and upgrades are included. Builders stop paying Wix. Ritz‑Craft stops working around platform limitations.
The Bottom Line
The current TMS is a service. The new TMS is a business.
The current model generates roughly $500 per builder per year in revenue, with a $25/hour margin. Builders underutilize it because every request costs money. Ritz‑Craft has limited visibility into what's happening across the network. The platform (Wix) can't support what TMS needs to become.
The new model creates a recurring revenue line that scales with the network, gives builders an always-on marketing team they'll actually use, and builds a platform that gets smarter with every interaction.