Frequently Asked Questions

The original Total Marketing Solution established the foundation — a consistent web and marketing approach for Ritz‑Craft builders. TMS is the evolution of that into a continuously managed, on-demand service. Instead of a one-time setup or annual deliverable, TMS is an always-on operation: builders can submit requests at any time, those requests are delivered in days, and the platform grows continuously alongside the builder’s business. The core concept is the same. The execution is dramatically more capable.

It means that once a standard request is submitted and scope is confirmed — typically within one business day of submission — the completed work is delivered and live in the builder’s platform within two business days. This covers the large majority of marketing campaigns, CRM updates, landing pages, content changes, and website improvements. It doesn’t mean 2 days from when a builder first has an idea; it means 2 days from when we’ve agreed on what we’re building.

Standard requests fit within existing platform capabilities and don’t require custom software development. Email campaigns, landing pages using established templates, CRM workflow additions, floor plan page updates, form changes, SEO improvements — these are standard. Custom projects involve work outside that scope: a significant structural redesign, a new third-party integration, a purpose-built microsite, or a large-scale content production effort. When a request comes in, the MoJo Active team identifies which category it falls into and communicates that clearly within one business day, before any work begins.

At a strategic level, Ritz‑Craft provides brand standards, product information, and direction on what the platform should and shouldn’t do. At an operational level, MoJo Active handles everything — request intake, scoping, building, deploying, communicating with builders, and documenting changes. Most weeks, TMS requires minimal time from Ritz‑Craft staff. Periodic review meetings to assess platform health and direction are typical; daily involvement is not.

Through a co-branded chat interface — Ritz‑Craft and MoJo Active — accessible from any browser. Builders describe what they want in plain language, the same way they’d text a colleague or message a contractor. There’s no special software to learn, no ticketing system to navigate, and no phone call required to initiate a request.

No. AI is used to accelerate the process on MoJo Active’s side — helping structure requests, draft initial copy, surface relevant existing assets, and reduce the back-and-forth needed to scope work. Every deliverable is reviewed, refined, and approved by a human team member before it goes out. The result is faster delivery without sacrificing quality or judgment. Think of AI as a very fast first draft and a research assistant — not the decision-maker.

A builder who exits TMS retains their own data — contacts, lead history, custom content. Platform components built on the shared core would need to be transitioned or rebuilt on an independent infrastructure, which the builder would be responsible for managing. TMS is designed to be genuinely valuable on an ongoing basis, so exits are rare — but the data is always the builder’s.

No. Each builder’s CRM and contact data is isolated within their own instance. The shared layer of TMS is technology — components, templates, workflows — not customer data. Leads, contact records, pipeline activity, and customer communications are completely separate between builders and are not visible or accessible to any other builder on the platform.

When a request implemented in one builder’s instance is identified as broadly valuable and promoted into the shared core platform, that builder receives a temporary fee reduction or credit on their TMS account. The specifics are proportional to the value of the feature — a minor template improvement is treated differently than a campaign structure or workflow that generates measurable results across the network. Ritz‑Craft and MoJo Active make this determination jointly, and the originating builder is notified directly when it happens.

Yes. The examples on this site represent common request types, not an exhaustive menu. Builders can ask for anything — if it’s feasible within the platform, it’s either a standard request or a custom project, and we’ll tell them which within one business day. The goal is to say yes as often as possible, clearly and quickly.

TMS is available to approved Ritz‑Craft builders. There is a minimum engagement period to ensure the platform is properly configured and the builder has time to experience real value — we don’t believe a 30-day trial is enough to see what TMS actually does. Specific terms are discussed during the onboarding conversation.

Onboarding involves configuring the builder’s custom instance — branding, content, product information, market setup, CRM structure, and initial workflows. MoJo Active leads this process; the builder provides the necessary materials and reviews the setup before it goes live. For most builders, the initial configuration is complete within a few weeks of kick-off, and the builder can begin submitting ongoing requests immediately after launch.